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"Always remember: It's not the Shoes that completes your Look; Rather what you do in them that matters" - Jim Loria

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Motivational Story - The Process

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For this piece, I am going to dip into the movie industry to illustrate the point about the “PROCESS”, a term every athlete hears and has engraved in the back of his or her mind on a yearly basis when competing in team sports? This will show you that no matter the sport or the profession or regardless of your experience, that you have to be totally prepared before the lights ever get turned on in order to achieve the results necessary to advance in your trade? So let's look at the Process Hollywood actor Rami Malek subjected himself to when he got the leading role in “Bohemian Rhapsody” where he played legendary frontman Freddie Mercury of the famed rock band QUEEN back in 2018. This actor took an entire year to learn every single aspect about Mercury’s life and left no stone unturned. He quickly took up residence in London where much of the movie would be filmed and had himself fitted for prosthetic dentures to replicate the unique bucked teeth and shape of Mercury’s mouth. He ...
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MOTIVATIONAL STORY - TOM BRADY: THE WILL ALWAYS FINDS A WAY

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  For this piece, I encourage you to set aside five minutes in your day to watch this fantastic video we are sharing from Tom Brady , the 7-time Super Bowl winning NFL quarterback! He takes time to tell you his secrets about reaching your Dreams. Tom talks about how as an athlete, he was not blessed with the physical traits that scouts seek in a prospect. That he was told by some coaches and scouts back in his early days to look for a new career. That he just wasn’t good enough. He will tell you that he had to find other traits to help him achieve his Dreams … traits like discipline, work effort and perseverance to overcome skills that he might have been lacking. He speaks about working to be one percent better than the day before. To take care of your body - it is your #1 Asset. That the Magic you’re looking for is in the Will of Trying. That WILL always Finds a Way! This is a highly motivating video from one of the great winning athletes of all time! Jim Loria Tom Brady Video L...
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Motivational Story - Never Give Up on Your Dream

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I was watching some reruns of the old “X Games” on cable television and admiring the daredevil skills of the guys and gals involved in Snowboarding. When I did some research, I came across a story on one of the past athletes I wanted to share that was about the ultimate in desire and perseverance to pursue a childhood dream. This tells the story about Justin Reiter , then age 33, who was chosen for the Alpine Snowboard team that would compete in the 2014 Winter Olympics in Sochi, Russia. This piece is not going to be about the Olympic result but rather the incredible Mission he took to get there! Justin left home in California at age 18 to make the move to Colorado so that he could train and race against the best competition in the U.S. and around the world. Twice he would fall short in his first two attempts to make the Olympic team at the trials; once because of injury in 2006 and the other by just one qualifying spot in 2010. Before you read further, know that for most of the U.S....
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